A report by eMarketer shows that in 2022 US cosmetics and beauty retail ecommerce sales will be more than double those of 2019 ($18.60 billion versus $9.21 billion). By 2026, those ecommerce sales will account for nearly a third of the category’s total retail sales. These categories include cosmetics, haircare, handsoaps, fragrances, salon styling tools and CPG items like toiletries.
If you sell these types of products on Amazon, you know how competitive this category is, but keep in mind that these numbers reflect changes in buyer behavior, not just Amazon or Shopify orders. Companies like Il Mikage are creating subscription style monthly orders, automatically shipping orders each month to keep you well stocked on your beauty needs.
Getting creative and researching the customer’s buyer behavior is key for getting a competitive edge in categories like this and with a category with projected growth of many billions by just 2026, even a small piece of that pie can be an incredible amount of revenue. Click the link to learn more about these key stats and like and follow to stay in the loop on what’s new in the news for us eCommerce geeks.
Originally published at https://www.youtube.com/watch?v=PtrD_qkKDMU
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