CHIPS AHOY! ‘HAPPY BY DESIGN’ CAMPAIGN CHAMPIONS MULTICULTURAL ARTISTS BY PROVIDING NATIONAL PLATFORM TO SHARE CREATIVITY
Legendary Hollywood Costume Designer and Boys & Girls Clubs of America Alumnus, Ruth E. Carter, Unveils Virtual AR Experience Created to Inspire Next Generation of Multicultural Artists
ATLANTA, Oct. 18, 2023 /PRNewswire/ — Whether they create inside the classroom or tour a museum exhibit, teens derive an undeniable happiness from art, design, and creativity. As the brand that is Here for Happy, Chips Ahoy! wants to help design a world where all teens have the same opportunity to access multicultural art and be inspired by two top passions: art and creativity. Unfortunately, while 48 percent of teens identify as persons of color1, only 15 percent of creative work in museums is made by artists of color2. Because Chips Ahoy! believes representation matters, today the brand unveiled Happy by Design. It is a campaign to inspire change featuring a national Augmented Reality (AR) experience. The AR provides a national platform to highlight works of art created by up-and-coming multicultural artists.
Chips Ahoy! and the Boys & Girls Clubs of America hosted a panel discussion. Panelists included (left to right) Karl Kaiser, SVP of Marketing & Communications at Boys & Girls Clubs of America; Ruth E. Carter, two-time Academy Award winning American film costume designer and Boys & Girls Club alumna; Langston Howard, Boys & Girls Club of America member and featured artist; Camille Bridges, Brand Manager, Chips Ahoy!; Natali Johnson, Director of Communications, The High Museum of Art.
Chips Ahoy! and the Boys & Girls Clubs of America hosted a panel discussion. Panelists included (left to right) Natali Johnson, Director of Communications, The High Museum of Art; Camille Bridges, Brand Manager, Chips Ahoy!; Langston Howard, Boys & Girls Club of America member and fashion designer; Ruth E. Carter, two-time Academy Award winning American film costume designer and Boys & Girls Club alumna, and Karl Kaiser, SVP of Marketing & Communications
at Boys & Girls Clubs of America.
Chips Ahoy! and the Boys & Girls Clubs of America hosted a panel discussion about the importance of representation in the arts to launch the Chips Ahoy! Happy by Design AR art exhibition on October 17, 2023. Pictured are Langston Howard, a teen member of Boys & Girls Clubs of Southeastern Michigan and featured artist in Chips Ahoy!’s Happy by Design program; and Ruth E. Carter, two-time Academy Award winning American film costume designer and Boys & Girls Club alumna.
Pictured using the Chips Ahoy! Happy by Design AR filter at the High Museum in Atlanta, where fashion designer and Boys and Girls Club of America member Langston Howard’s fashion designs are featured, are Langston Howard and Ruth E. Carter, two-time Academy Award winning American film costume designer and Boys & Girls Club alumna.
