China Trading Desk Releases Q2 Survey on Chinese Travellers’ Sentiments

China Q2 Travel Sentiment Survey

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Unveiling our Q2 survey on China’s outbound tourism! Discover shifting travel preferences, top destinations, and traveller profiles. #ChinaTravelTrends

SINGAPORE, June 22, 2023/EINPresswire.com/ — China Trading Desk, a premier provider of marketing and advertising solutions for the Chinese market, has unveiled its Q2 survey, focusing on the evolving state of China’s outbound tourism market. The survey follows up on Q1’s study, offering crucial insights into shifts in travel preferences, top destinations, and motivations of Chinese travellers. It promises to be an essential tool for stakeholders in the tourism industry navigating this dynamic landscape.

The survey indicates that in the first half of 2023, despite the global pandemic’s challenges, around 6 million Chinese travelled overseas, revealing a resilient outbound travel market. Furthermore, 73% of the surveyed travellers have plans to travel abroad within the next 12 months, indicating a strong recovery trend.

According to the Q2 survey, the top destinations for Chinese travellers have seen some changes, with Japan moving up the ranks and Europe emerging on the list, joining Singapore, Thailand, and Malaysia. The study also reveals evolving travel preferences, including the favoured length of stay and popular airlines, with Emirates making a notable entry alongside Singapore Airlines and Qatar Airways.

The survey continues to shed light on the unique needs and preferences of Chinese travellers. It uncovers a significant shift towards nature-oriented local experiences, indicates safety and language considerations, and provides insights into the changing motivations for travel. Additionally, the survey points to an evolution in planning strategies with friends and family recommendations joining the mix of travel apps and Xiaohongshu.

“We are thrilled to present this Q2 survey on Chinese travellers’ sentiments, which extends our understanding of the evolving outbound tourism market in China,” expressed Subramania Bhatt, Founder & CEO of China Trading Desk. “We remain committed to equipping stakeholders with the insights needed to tailor their services to the unique and shifting preferences of Chinese travellers.”

The survey also presents an updated profile of Chinese travellers. Predominantly in the 25-34 years age bracket, there is a slight tilt towards male travellers, and the majority of travellers hail from 1st tier & new 1st tier cities. The economic profile shows a shift with fewer high earners travelling, as the majority now earn less than 30K yuan monthly.

With regards to travel plans, fewer Chinese travellers are venturing abroad for the first time, with this segment dropping to 34.98%. Most still plan at least one trip outside of HK/Macau in the next 12 months. Booking preferences have also changed, with most travellers now preferring to book within 2 weeks to 1 month of travel.

The Q2 survey provides timely insights into the post-pandemic era’s changing dynamics in China’s outbound tourism market. By utilising this information to fine-tune marketing strategies, travel companies can attract Chinese travellers, playing a pivotal role in the outbound tourism market’s continued growth.

Read the full survey and request more details on our website.

About China Trading Desk:

China Trading Desk is a marketing technology company enabling brands & agencies to help advertise in China & across the world. Our suite of products focuses on China advertising and Chinese travellers and enables advertisers to effectively reach out to their target audience. We provide accessible technology to run, monitor & report campaigns effectively & efficiently in China. CTD works with some of the world’s most pioneering brands including Singapore Airlines, HSBC, LVMH Group, Qatar Airways, etc. We are headquartered in Singapore with offices in Hong Kong, Shanghai, Shenzhen, Guangzhou, and affiliates in Dubai, London and New York.

Subramania Bhatt
Global Trading Desk Pte. Ltd.
[email protected]
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