No matter how breakneck Gwyneth Paltrow’s day is, her foolproof beauty routine can take her from the office to the party in a matter of minutes. From the secret to youthful skin, to a toxin-free bold red lip and an all natural fragrance that leaves her smelling smarter, watch how the actress cum wellness guru […]
Category: Beauty Gadgets
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Fragrance Creators Launches First of Its Kind Data Insights Program for Superior Forecasting of Emerging Public Policy, Regulatory, and Consumer & Marketplace Trends
The association will bolster its predictive capabilities, empowering stronger consensus building and industry stewardship; names Katie Cross Head of Programs Management & Policy Insights.
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Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board
In 20+ meetings and engagements with legislative offices and key leaders at CARB, the association shared scientific expertise and best practices that advance sustainable innovation
FCA 2023 CA Advocacy Event
Pictures of Fragrance Creators’ members with various California Assembly Members, Senators, and staffers
WASHINGTON, January 25, 2023 (Newswire.com)
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From Jan. 20 through Jan. 24, 2023, Fragrance Creators Association (Fragrance Creators) members joined together in Sacramento, California, to share information that helps the state’s regulators and legislators advance policies that empower the fragrance value chain to accelerate sustainable innovation and meet evolving consumer needs. Over the course of three days, Fragrance Creators engaged with leadership at the California Air Resources Board (CARB) as well as California Assembly Members, Senators, and their staffs. Discussions included education on deeper technical science, as well as the important role of fragrance in industry stewardship, sustainability, and consumer education.
During the meeting with CARB staff on Jan. 20, Fragrance Creators highlighted the safety of and science behind fragrance ingredients, the essential role scent plays in various products, and the innovative ways the industry is working to protect the environment. This meeting comes as the new CARB consumer product VOC amendments are beginning to come into effect.
“Fragrance Creators has had a longstanding relationship with CARB built upon mutual respect and science-based conversations,” said Amanda Nguyen, Fragrance Creators’ Vice President of Government Affairs and Legal. “Through that, we have found much common ground. As our members work to comply with the requirements of the VOC regulations and to communicate the challenges they pose, we are pleased to continue to strengthen our relationship. We extend our thanks to CARB staff for their time and look forward to working with them going forward.”
On Jan. 23 and 24, Fragrance Creators members had over 20 engagements with Assembly Members, Senators, and their staffs, including a briefing for the staff of key policy committees including the Assembly Natural Resources Committee, the Assembly Environmental Safety and Toxic Materials Committee, and the Senate Environmental Quality Committee. These meetings centered around the kinds of policies that promote sustainable innovation in the fragrance industry and beyond. Fragrance Creators also leads a coalition comprised of industry stakeholders and while in California hosted a briefing of this coalition to strengthen communication and coordination amongst industry.
“By meeting with legislators early in their legislative session, we are able to ensure they’re clear on the kinds of policies that will allow our industry to do its part to deliver more good for people and the planet,” said Farah K. Ahmed, Fragrance Creators’ President and CEO. “We will continue to leverage our network of over 1000 scientists and technical experts to educate key stakeholders in California, and beyond, throughout the year.”
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Fragrance Creators Association is the trade association representing the fragrance industry at large. The organization represents the majority of fragrance manufacturing in North America and provides comprehensive representation on an array of matters. The association also represents fragrance-related interests along the value chain, which allows for better outcomes in advancing good for business and the public. Fragrance Creators’ membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. The association also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.
Contact Information:
Katie Cross
Original Source:
Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board
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Hope for Haiti to Hold Signature Event at Ritz-Carlton Golf Resort, Naples
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Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents
The top-selling men’s grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense – bottling the breathing landscapes across California
LOS ANGELES, January 23, 2023 (Newswire.com)
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Following the success of the brand’s signature scent, Pacific Cannabis, men’s grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men.
Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state’s most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state – Valley Mist, inspired by the state’s vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state.
“We are so excited to share our new fragrances with the public,” says Jose Figueroa, Associate Brand Manager of Baxter of California, “Pacific Cannabis has been such a staple scent for our consumers, and we’re elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection.”
Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California’s valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.
Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state’s canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.
Baxter of California’s Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy’s and Amazon.
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ABOUT BAXTER OF CALIFORNIA
Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.
EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at [email protected].
HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue
Contact Information:
Alexa Lewis
PR & Influencer Manager
(310) 878-2560
Original Source:
Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents